Visa
Reimagine affluent credit cards

0_cover

Year
2018

Type
Identity, Product Design

Agency
Team One

Role
Designer

This is a design concept and exploration for Visa’s premium credit line known as Visa Affluent Card. The challenge is to help Visa to stand out as a global brand from its competitors in the luxury cards world. To achieve that, a strong, consistent, and premium visual identity is needed in order to simplify and elevate the previous card system. Through a combination of unique color palette, material choice, and typographic treatment, this concept aims to create a vision for Visa affluent card family with a modern and elegant look without compromising flexibility and scalability.

1_Header
4_display
5_card-design
5_Moodboard
6_type_color
7_collage
8_signature-info
12_platium-info
10_infinite-info
11_signature-card
9_platium-card
13_infinite-card
14_issuer
15_digital-card
16_apple-watch
17_appleopay
18_showcase1
19_showcase2
20_showcase3
21_box
22_outdoorads

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